Lineage Hemp
Consultant
Brief
Lineage Hemp is a hemp company making eco-friendly products through regenerative organic practices. As a recently formed company, they were looking to develop their primary and subsidiary brands as well as launch their first-ever CBD product line. I worked with the company’s founders to create a comprehensive brand architecture strategy with four unique brands and direct the execution of their product development, website design, and media content production.
Brand Identity
Developed the Lineage Hemp brand name, narrative, and visual identity system to tailor to consumers with an active lifestyle and environmentally conscious values.
*Due to NDA contracts, I am unable to showcase the three other brands publicly. If interested in viewing them, please contact me.
Product Development
Designed and directed the development of the company’s tincture and cream products by working with client employees, product chemists, and manufacturers.
Media Production
Organized a multi-media shoot with a team of photographers and videographers to generate media content for the brand’s social channels.
Website Design
Designed the brand’s e-commerce website with a focus on the company’s innovative environmental practices and the science of CBD’s medicinal properties.
Photography & Video: Francisca Figueroa, Peter Voskuil, Christopher Wiersema