Taje Swimwear

Consultant

Brief

Taje Swimwear is an eco-friendly swimwear label based in Bali, Indonesia. Founder Tatiana Ferguson wanted to elevate the brand’s image and grow the swimwear label’s online presence through social media content and an e-commerce website. Over the course of a year and many international Skype calls, the two of us worked together to re-design the brand, launch an online store, and grow the brand’s social media channels.

 

Brand Identity

Re-designed the brand’s visual identity featuring a bold logotype and a color palette inspired by the local Indonesian beaches.

 

Marketing Strategy

Grew the brand’s Instagram and Tumblr presence by developing a social media content strategy and partnering with swimwear influencers.

  • 21,000+ organic Instagram followers

  • 53,000+ Tumblr note shares

 

Art Direction

Developed the brand’s imagery guidelines and provided creative direction for photoshoots using a balance of light blues, warm skin tones, and film texture.

 

Website Design

Designed the brand’s first website featuring an online store and lookbook pages for each collection.

 

Photography: Hayden O’Neill